The restaurant business has changed a lot in the last few decades, parts of it evolving into ever more creative and exotic experiences, massive franchises, and just generally more hospitable. So restaurant management itself has become a transformed job.
For example, these days for any restaurant to be taken seriously, it must, by all means, have a website and a Facebook/Instagram account. And if a restaurant is an exclusive experience then it has to have a superb online presence. Basic services such as reserving a table at a restaurant or the ability to order food online from a restaurant are amenities that even smaller establishments offer these days. For bigger establishments, the websites have to reflect the restaurant’s personality or branding, so it is not merely an online service, but an online presence. It is how the world can get a sense of what the experience at that restaurant might be just by visiting the website.
Software companies have also long developed and published computer programs that let restaurant managers and owners make the work process more efficient. They could be something simple as just billing guests or a program that handles the overall finances of the restaurant. Touch screen computers combined with this software have also become common fixtures at the restaurants all over the world, making the work of taking and processing orders efficiently and restaurant management smoother. More recently, AI and robotic technology have been widely introduced into the restaurant industry to reduce the ever-challenging workforce dilemma.
Public relations is perhaps more important to restaurant management today than ever before. Especially the larger establishments have to constantly find ways to create media hype for themselves in order to compete in the market. It is common now for big names to hire celebrities to come to their clubs or restaurants during occasions, which naturally draws a lot of attention to the venue in this day and age of tabloid culture. But there are other ways to get media attention too, the fundamental of which is to provide a great service. But things like live music, theatre performances, and other forms of performing arts have long been a way to create public relations campaigns.
Restaurants are also becoming ever more complex in the services they offer; lounge settings, WiFi internet service are the basic new age ideas. Larger and more focused restaurants even offer customized menus to their high profile guests and offer exotic options that they might not find elsewhere in the region, and even in the world. Such exotic services could come in the form of food items being served, location of the venue, and such. In essence, restaurant management requires a bit of out of the box thinking too, especially when you are catering to clients in such a competitive market place.
So restaurant management today is a job whose description could carry not just being able to manage a business establishment in the traditional sense, but also be able to handle new technology, have an understanding of how the media works, and be imaginative, to say the least. And while it is an evolving industry, some things, such as a great dining experience, remains a fundamental theme.