I have included the information you will want to have to know in order to effectively market your restaurant, but more importantly, I have included the information that you will NEED to know to avoid getting ripped off, losing your sanity, or giving up on your dream.
The book you hold in your hands is unique in four major
ways:
- This book…is meant to be used as your personal guide to marketing your restaurant in your area. There are plenty of books about running a restaurant or cooking food, but this is the first book to extensively focus on marketing your restaurant.
- This book…prepares you to become an expert at getting diners into your restaurant by empowering you with the exact information you need to know to market your restaurant. Nothing has been left out.
- This book…breaks down all the vital parts of writing marketing messages that get butts in your seats. It is not just a few scattered pages about marketing online, ads, training staff, and so on. This book gives you the birds-eye view and then swoops down for an in-the-trenches inspection of each piece of the restaurant marketing formula.
- This book…hands you the keys to unlock every piece of knowledge and resource that you will need to successfully market your restaurant.
By investing in this book, you opened the door to an entire library of information about marketing your restaurant that will serve as a guiding light of inspiration, encouragement, and sometimes an occasional slap on the wrist. Throughout the book, you will notice many references to online resources that accompany this guide that will provide checklists, worksheets, and guidelines to accelerate you on your path to becoming a restaurant marketing expert. Use these resources, as they will provide valuable support on your journey.
See you on the inside,
Charles Ho.